Genius

• Company Overview

  Genius is a digital media company known for its extensive library of song lyrics and artist annotations, providing insights into music and pop culture.

• Objectives

  Evaluate the feasibility of launching a Genius-branded record label and provide strategic recommendations to inform leadership’s decision-making.

• Services

  Market Entry Strategy:

  Developed a comprehensive presentation outlining three strategies for entering the record label market, recommending against the launch and proposing an alternative growth strategy.

• Outcomes

  Based on the recommendations provided, Genius leadership decided to forgo the creation of a record label and instead invested further in enhancing their artist marketing services and existing business areas.