Stem

• Company Overview

  Stem Disintermedia is a music distribution and financial platform empowering artists and labels to manage royalties and grow their businesses sustainably.

• Objectives

  • Lead strategic initiatives to improve operational efficiency and focus resources on high-value clients.

  • Develop scalable processes across product, sales, and client management.

  • Provide leadership support for cross-functional teams during a critical business transformation.

• Services

  • Business Transformation & Strategic Leadership:

    • Led the complete redesign and launch of Stem Direct, which redefined pricing models, client segmentation, and account management strategies to cater more effectively to high-value clients.

    • Conducted a comprehensive analysis of the client portfolio, revealing that 2% of clients contributed 80% of revenue. Developed and implemented a strategy to divest from low-performing accounts and focus on high-value clients.

    • Facilitated user interviews with top clients to better understand their needs, ensuring the new business model and product offerings were aligned with their expectations.

  • Sales & Operations Optimization:

    • Managed a 10-person team, enhancing client engagement and reducing churn. Implemented strategies like improving the inbound qualification process, developing outbound lead generation techniques, and refining client retention strategies.

    • Introduced tools like Salesforce, Pipedrive, and Zendesk to streamline sales, account management, and customer support workflows.

    • Developed a comprehensive sales playbook that standardized client-facing communications, providing a consistent experience across all touchpoints.

  • Client Relationship Management:

    • Managed relationships with high-profile clients including Brent Faiyaz, Noname, Mk.gee, and Role Model ensuring they received strategic guidance and support for maximizing exposure.

    • Represented Stem at major events such as Coachella and Lollapalooza, which helped deepen client relationships and solidify Stem's position as a leader in the industry.

    • Led initiatives to maximize client exposure through playlist pitching and PR strategies, helping clients grow their presence in the market.

• Outcomes

  Stem Disintermedia’s business transformation resulted in a sharper focus on high-value clients and improved operational efficiency. The launch of Stem Direct aligned the company’s services with client needs, enhancing satisfaction and profitability. Sales and operational improvements streamlined workflows