Miniac

• Company Overview

  Miniac is a boutique creative agency specializing in high-end visual content, digital campaigns, and branding for lifestyle and luxury brands.

• Objectives

  • Build and implement a scalable sales strategy to drive agency growth through partnerships and direct-to-brand sales.

  • Support team expansion by recruiting key roles and establishing structured onboarding processes.

• Services

  • Sales Strategy & Operations:

    • Developed a lead generation strategy and sales collateral for B2B and B2C outreach.

  • People Operations:

    • Recruited and hired three full-time employees, including two associate producers and a head of sales.

    • Designed and implemented an onboarding process, including a detailed deck to guide new hires through their first week.

    • Created and managed a business development internship program to reduce outbound sales and marketing costs, successfully hiring, training, and overseeing interns.

• Outcomes

  The sales strategy and processes enabled Miniac to scale its client outreach effectively, while the internship program significantly reduced marketing expenses. The recruitment and onboarding initiatives strengthened the team, positioning Miniac for continued growth.