Aeyr

• Company Overview

  Aeyr is a medical education company specializing in digital training products for Point-of-Care Ultrasound (POCUS). The company’s offerings include on-demand education for healthcare professionals and a proprietary enterprise platform, POCUS Pro, designed to support institutions in implementing ultrasound training at scale

• Objectives

  • Test the viability of its current business model.

  • Refine and reposition its offerings to achieve product-market fit for both its B2B and B2C audiences.

  • Streamline operations, optimize pricing and branding strategies, and clarify messaging to better serve target audiences.

  • Determine the long-term sustainability of the business and establish a clear pivot or exit strategy.

  • All Hands Consulting served as a strategic Chief of Staff, overseeing company operations, relieving the CEO of day-to-day management responsibilities, and leading the execution of key initiatives across the organization.

• Services

  • Strategic Leadership & Business Transformation:

  • • Led rebranding and repositioning of offerings to align with market demand.

    • Conducted product discovery and customer research to confirm product-market fit for POCUS Pro enterprise platform.

    • Restructured digital offerings to position them as an all-in-one solution for healthcare organizations adopting POCUS at scale.

  • Product Management & Feature Development:

    • Spearheaded design and launch of POCUS Pro Cloud, a major update for the B2C product enabling cloud-based image management.

    • Managed partnerships, including a collaboration with Clarius to expand network reach.

    • Conducted customer interviews to refine product features and validated the demand for a redesigned platform for enterprise needs.

    • Secured three enterprise partners interested in a POCUS Pro version for competency evaluation and accreditation.

  • Sales & Marketing Optimization:

    • Developed and executed a strategy to increase sales across B2B and B2C offerings.

    • Refined website navigation and pricing strategies for accessibility, including tiered enterprise pricing.

  • Operational Efficiency:

    • Identified and addressed operational inefficiencies to scale operations without increased overhead.

    • Established plans for asset continuity during a potential business pivot.

• Outcomes

  Our efforts confirmed that Aeyr’s online POCUS education did not align with market demand, as healthcare professionals preferred in-person training. However, there is significant potential for Enterprise POCUS Pro, tailored for hospitals and accreditation bodies needing tools to evaluate POCUS images and assess competency.

  Aeyr is now undergoing a rebrand to focus on this enterprise solution, with a new sales strategy in place. Contracts are underway to white-label Aeyr’s educational assets, ensuring they continue to provide value even as the company pivots toward its enterprise focus.