Blue Fever

• Company Overview

  Blue Fever is a digital emotional wellness platform designed to provide Gen Z users with a safe and supportive space for emotional expression, connection, and self-care.

• Objectives

  • Manage the development and launch of key platform features to enhance user engagement and support the company's growth goals.

  • Streamline cross-functional collaboration and improve operational workflows to increase efficiency across teams.

• Services

  • Product Management:

    • Led the design, development, testing, and successful launch of key features, including GlowTeam, BFF Hub, and More Guided Blue.

    • Directed sprint planning, daily standups, and retrospectives for product and engineering teams to ensure alignment and deliverables were met.

  • Project Management:

    • Supported marketing, engineering, and product teams by improving cross-functional operations and managing key projects to completion.

  • Product & Business Operations:

    • Delivered weekly OKR and project performance updates to leadership, providing actionable recommendations to improve future sprint outcomes.

    • Created and maintained all operational documentation, including communication standards, tool training, general collaboration processes, and onboarding procedures for new team members.

• Outcomes

  By refining product management workflows and improving cross-functional operations, Blue Fever was able to launch key features that aligned with user needs and company goals. Operational enhancements provided a foundation for continued growth and better collaboration across teams.