Winback Pro

• Company Overivew

  Winback Pro specializes in helping businesses reactivate dormant email subscribers, essentially "winning back" lost customers by using targeted marketing campaigns to re-engage them and generate additional revenue from their inactive email lists; they focus on turning what might be considered "dead" email lists into profitable revenue channels.

• Objectives

  • Establish standardized processes for sales, project management, and client onboarding.

  • Enhance project management capabilities to secure high-value contracts.

  • Develop and implement employee onboarding and training programs.

• Services

  • Business Operations:

    • Developed outbound sales, project bidding, and onboarding processes, streamlining operations with tools like Asana and Notion.

  • Project Management:

    • Secured $200,000+ in contract value per client and oversaw the implementation of marketing automation.

  • People Operations:

    • Designed and executed an employee onboarding and training process.

• Outcomes

  • Standardized operations led to increased efficiency and client satisfaction.

  • Successful project deliveries resulted in significant contract values and strengthened client relationships.

  • Enhanced team capabilities through effective onboarding and training programs